high-converting SALES PAGEs
through a proven framework
you can't wait to show off.
Your sales page is the most valuable asset within your funnel.
I know that you have a PASSION for your business and a fire in your heart to reach your dream clients. And of course, who knows your product best, but you?
What if you could create a sales page that matched the intensity of your offer and lead to higher sales as a result?
Through my proven framework, you'll not only have a sales page that you cannot WAIT to share, but a better understanding of your customer's journey, how to make your offer stand out, and copy that *actually* converts.
step 1
Choose your sales page package: choose design-only OR design + copy and submit an inquiry.
Book your onboarding call + instantly receive your sales page workbook!
step 2
Together, we'll solidify your branding, identify your target market, and get to work on finalizing both your copy + design elements.
2 revisions are included.
step 3
At the end of the week, we'll get on a final call together to review the page in both desktop + mobile layouts. Desired changes will be applied immediately, and potential future adjustments will be identified.
Case Study #1
It's not enough to simply have a beautiful sales page and throw your leads at it. Any funnel worth the effort it takes to build is going to have multiple pieces.
As a sales page designer + funnel strategist, you get the best of both worlds working with me.
Take my client Caroline for example:
doubled average conversion rates.
Yes, I built a gorgeous sales page (real example shown). But gorgeously designed pages alone aren't enough. It was more than that which allowed us to see double the expected conversion rate.
Through the strategy, we crafted audience-aligned copy, an offer with a price point that matched the customer's journey, and allowed the copy to flow through the design.
followed brand guidelines.
When it came time for leads to view the sales page, they knew exactly who my client was and what her business was about. This was due to all touchpoints adhering to the client's brand guidelines.
Landing Pages + Sales Pages were designed with the client's branding AND her leads in mind. We knew what questions they were asking and the hesitations they had, all before they did. This allowed us prepare copy that not only held their attention, but created trust... all the way until the checkout button.
the results are in!
My client had a mixture of warm and cold leads. Although she'd sporadically sent emails out to her list, they'd never purchased from my client before.
The funnel continues to convert at 6.25% for her low-ticket offer... completely on autopilot.
step 1
Choose your sales page package: choose design-only OR design + copy and submit an inquiry.
Book your onboarding call + instantly receive your sales page workbook!
step 2
Together, we'll solidify your branding, identify your target market, and get to work on finalizing both your copy + design elements.
2 revisions are included.
step 3
At the end of the week, we'll get on a final call together to review the page in both desktop + mobile layouts. Desired changes will be applied immediately, and potential future adjustments will be identified.
Case Study #2
A little bit of the right strategy can go along way.
Let's talk about my clients Josh + Chrissy. They had a huge email list and their offers were converting decent on their own. But it was obvious from a glance that they could do much better (considering their energy, current income, + fanbase) with a few improvements.
Here's how I increased conversions by 375% in their business:
copywriting improvements.
Although we want to have the best looking brand, what counts the most is your copy. My clients had the foundations of great copy, but it needed help.
I worked on figuring out exactly what their audience was after, and found ways to infuse their exact words through-out the sales page copy.
doubled down on branding.
Branding is critical to the success of any online business, and my clients were no exception. They had a massive online following (750k on Youtube alone), but their website, emails, and especially pages were lacking a cohesive presentation.
the results are in!
While Josh + Chrissy knew their business AND their audience inside and out PLUS had a roaring fan base, they didn't necessarily want to spend a bunch of time working IN their business.
Not only did they save time + energy by not guessing at what they needed to do next, they were able to focus on lead generation by creating content that only they knew how to do.
The result? With smooth funnels, they can plan successful launches in-between evergreen strategies.
step 1
Choose your sales page package: choose design-only OR design + copy and submit an inquiry.
Book your onboarding call + instantly receive your sales page workbook!
step 2
Together, we'll solidify your branding, identify your target market, and get to work on finalizing both your copy + design elements.
2 revisions are included.
step 3
At the end of the week, we'll get on a final call together to review the page in both desktop + mobile layouts. Desired changes will be applied immediately, and potential future adjustments will be identified.
hey, i'm Michelle! 👋🏼
I'm a sales page designer, funnel strategist, and tech implementation specialist.
Through my unique blend of design, copywriting, + tech skills, I'm able to craft dreamy sales pages that actually convert.
How do I know this to be true? 👇🏼
After working on dozens of sales pages and funnel-related projects, I realized something that all my clients had in common: they were not copywriters, and didn’t necessarily have the budget to hire one ($$$) when they ALSO needed someone to both design and implement their sales pages + funnels.
When I noticed that their incredible offers were not getting the results that they deserved, I got to work on increasing their conversion through copywriting improvements.
What I found is a unique blend of market research, ethical marketing, and identification of who the audience really is - and what THEY truly wanted - worked.
The result? Conversion rates that doubled— and even tripled— industry averages.
I turned this unique blend into a proven system that works time and time again.
… and it will work for you.
love notes from past clients.
Thanks so much for this. Working with you is honestly one of the best experiences I've ever had with a contractor. You catch so much, think about how everything fits together, make things better, etc etc.
lexi soulios
You are so amazing! I see how you totally picked up on our conversation yesterday and created these two pages with so much clarity! A million thanks!!
cory davison
Michelle was great to work with. She completed the deliverables on time, offered her expertise along the way, and was very organized. I would recommend her.
Jen Fossette
Thanks to you my business has been so organized and has grown exponentially 👏👏👏 highly recommended
Gloria chou
what's included?
I strongly believe that every business and business owner is unique. Therefore, all of my custom sales page options include a strategy session. (Complimentary, but not mandatory)
*ALL PAGES FULLY RESPONSIVE FOR DESKTOP + MOBILE.
If you're ready to book the sales page of your dreams, I have two options for you to choose from:
free bonus included.
All of my sales page and funnel strategy clients receive my Sales Copy Engine bundle for free with their booking.
→ Marketing Workbook
→ Personalisable Copy Template
BONUS: Best Practices Guide+ Design Layouts + Product Mockups
value: $97
Write your own effective marketing copy, or choose option 2 and I'll do it for you!
How does the process work?
My expertise is available to you every step of the way. You will get involved as little or as much as you want, though there are a few basic things that you will need to be available to do.
Each package comes with 2 calls (usually 60 minutes each). We begin the week with a call to explore ideas, discuss your sales page strategy, and map out your audience. For the busy business owner: this call isn't mandatory, but I highly recommend that you take advantage!
Within 48 hours, I will turn the first sales page design over to you for edits and requests. I will make your requests and turn the page over to you again. We will have a final call at the end of the week where we review the page together and make any last-minute adjustments before the page is ready to go live!
If you've chosen to me to write your copy, we will prepare this in the week prior to your sales page design. All copy must be finalized before the design process can begin! Trust me on this one!
You'll have access to me in your back pocket for 7 days during your initial launch. I'll help you analyze the data, make adjustments, and tweak your strategy as desired.
What if I don't want calls?
Not everyone wants to hop on a call— and that's totally fine with me.
We can work through the process without calls. You will need to be able to text or voice message me, as well as watch a Loom-style (screencapture) video instead. We'll communicate before we begin and set expectations on due dates, communication, and turnaround times.
What do I need to have ready?
You need a branding kit. At this time, the sales page packages do not contain any branding. This means you will need your colours, fonts, logo, patterns, and even brand messaging prepared in advance. We will work on a moodboard + style guide together to ensure cohesiveness between your branding, your product, and your page.
You also need to have your images and/or graphics prepared. This can include high-resolution images of you, stock photography, or graphic design elements. There is no graphic design included in these packages, but where necessary we might discuss adding some for you.
are you using templates?
No. At this time, my DFY Sales Page Service is 100% custom to you and your brand. If you have a template you're certain that you want to use, then I am willing to accommodate that. The fee will remain the same.
what platforms do you offer?
The bulk of my experience is in Kartra and Wordpress, but I can work within any platform. I have years of experience in website design which allows me to learn any new software with ease. I am also capable and qualified in HTML/CSS to bring your vision to life.
ready to bring your product to market?
step 1
Choose your sales page package: choose design-only OR design + copy and submit an inquiry.
Book your onboarding call + instantly receive your sales page workbook!
step 2
Together, we'll solidify your branding, identify your target market, and get to work on finalizing both your copy + design elements.
2 revisions are included.
step 3
At the end of the week, we'll get on a final call together to review the page in both desktop + mobile layouts. Desired changes will be applied immediately, and potential future adjustments will be identified.
