Digital Services

seo + holistic customer journey mapping

Holistic customer journeys cultivated from strategic SEO insights and implementation.

I bring a holistic approach to your digital strategy, covering customer journey mapping, SEO, website design, and project management. 

My focus is on optimizing your website for visibility and success, ensuring it not only attracts traffic but converts visitors into whatever campaign you’re highlighting at the time. It’s not just about increasing visibility. Standing out is about strategically optimizing your online presence as a whole.

My mission is to bridge the knowledge gap, guiding you through the intricacies of your lead’s journey and strategically transforming your creative ideas into actionable steps- that we then tackle!

Below is a list of standard services that are currently available. If you’d like something more customized to your needs, please reach out and we’ll chat!

Essential SEO Packages

Foundations

Embark on your website visibility journey with Essential SEO Foundation. This foundational service focuses on addressing critical technical aspects, providing the essential groundwork your website needs to thrive by resolving key technical issues.

What’s included:

Step confidently into the digital wilderness and navigate the online landscape with a clear customer journey map, free from technical obstacles.

This is a ‘done for you’ service – no need to lift a finger. A 1-week turnaround guarantees an increase in your site health (or I’ll give you $50 back!).

Cost per service: $300

You can choose to do this once, monthly, quarterly, or whenever it suits you. Some websites need this only once, but larger websites consistently producing new pages and terminating old ones might need this more regularly.

+ Fundamentals

This extension of the Essential SEO Foundation provides a beginner-friendly snapshot of your website’s performance through a basic SEO audit. Gain crucial insights into domain authority, keyword rankings, backlinks, and so much more.

What’s included:

With SEO + Fundamentals, gain a clearer understanding of your website’s performance and receive actionable insights for future growth.

This is a ‘done for you’ service, but the audit will require review.  

The purpose is not only to provide you everything in Foundations, but to encourage understanding and empowerment of your website’s core vitals, both present and potential.

Cost per service: $500*

You can choose to do this once, monthly, quarterly, or whenever it suits you. Some websites need this only once, but larger websites consistently producing new pages and terminating old ones might need this more regularly.

*for a limited time

Comprehensive SEO Solutions

The SEO Booster Pack

Take your SEO path further with everything from Foundation + Fundamentals, packaged beautifully into done-with-you SEO and digital marketing strategy. 

You will have one expert complete technical SEO and audit on-page SEO, while another expert crafts professionally optimized blog posts. 

Experience the combined power of two specialists to hit the ground running with your visibility in 2024!

This is currently in beta and starts at $1200.

Ready to get started? Start by sending me a message.

About me + Two Paths Co.

Hey, I’m Michelle, the guiding force behind Two Paths Co.

I’ve been doing this ‘thing’ online for… well, quite a while.

After years of office management, I made the transition to online business in 2016. After trying a little of everything, I started creating and testing SEO frameworks in 2022 with success.

Now, I blend technical expertise with creative flair to craft unique customer journey maps, SEO and other digital strategies, and project management.

I offer tailored expertise to elevate your online presence. My passion for customer journey mapping ensures each interaction is a carefully crafted, unforgettable experience.

Every business is unique, just like every journey behind it.

 

Learn more about me here ↠